Tag Archives: Pricing

Pricing power is highly prized on Wall Street

Pricing power is highly prized on Wall Street

MCDONALD’S HAS employed a “barbell” pricing strategy for decades, luring customers with low-cost items in the hope that they will then splurge on pricier fare. This balancing act is now at risk. On October 27th the fast-food giant said that, due to rising costs, prices at its American restaurants will increase by 6% this year […]