Popular fast-casual burger concept launches campaign highlighting brand’s Certified Angus Beef® Burgers delivering a ‘Mouthful of Awesome’
Dallas, TX (RestaurantNews.com) There are regular hamburgers and then there are MOOYAH Burgers, Fries & Shakes. The brand known for serving up signature seasoned-and-seared burgers made with 100% Certified Angus Beef® is teaming up with national advertising agency Johnson & Sekin to make sure burger lovers know the difference.
The popular fast-casual concept announced that it is partnering with the Dallas-based agency to tell the MOOYAH quality story. The brand plans on doing just that with the launch of its new ‘Mouthful of Awesome’ fall campaign, which will focus on the MOOYAH difference and why high-quality ingredients make them the best tasting burger in town.
“Our loyal fans know we have the best burgers around – we have for a long time! Our secret is simple,” said MOOYAH Vice President of Marketing Sarah Beddoe. “We use premium 100% Certified Angus Beef®, bake our buns in-house daily and we scratch make our toppings every morning and afternoon. There’s no denying this is what makes a MOOYAH burger a mouth full of awesome!”
Johnson & Sekin is helping MOOYAH double down on sharing what makes its food different. With clients ranging from Chili’s Bar & Grill to Fuzzy’s Taco Shop, the agency is an expert in increasing awareness and traffic with breakthrough marketing.
MOOYAH tapped into a unique insight to help explain its quality difference – using 100% Certified Angus Beef®, which is higher grade quality than most steaks. It’s something that people can visualize and its definitely something that people can taste. But the awesome burger experience doesn’t stop there, with all-natural turkey and Dr. Praeger’s black bean vegan burgers also available and fully customizable.
Add in the option of five cheeses and toppings like Applewood smoked bacon, fresh sliced avocado, kosher dill pickles, fried onion strings, grilled jalapeños, sautéed mushrooms and a variety of sauces – all scratch-made and prepared daily, and you’ve got the definition of awesome. MOOYAH is proud of its quality and believes this is what it takes to make a great burger, so it will never compromise.
MOOYAH’s famous hand-cut fries take six-steps and a total of 24 hours to prepare. A delicious combination of constant attention and a little magic help transform Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. To top it off, MOOYAH makes 100% real ice cream shakes in eight flavors plus special seasonal favorites.
What’s in a name matters, so regardless of what you crave or your dietary preference, at MOOYAH you’ll always get a burger, fries or shake made perfectly for you. And expect a mouthful of awesome!
To learn more about MOOYAH Burgers, Fries & Shakes or to view the full menu, visit MOOYAH.com.
About MOOYAH Burgers, Fries & Shakes
At MOOYAH, we bring the awesome every day with 100% Certified Angus Beef® burgers, scratch-made toppings and sauces, baked in-house buns and crispy hand-cut fries. Our team is ready to build the burger of your dreams – customizing your selection with a choice of five cheeses, and 17 veggie and sauce options. If beef isn’t your thing, go with our all-natural turkey and Dr. Praeger’s black bean vegan options. Need gluten free options? We’ve got you covered, too, with gluten-free buns or lettuce-wrapped burgers for a whole new level of fresh awesomeness. For something sweet, our real ice cream shakes are handspun in eight delicious flavors and some awesome season favorites. MOOYAH offers dine-in, carryout, online ordering through their website and MOOYAH Rewards app and delivery through several third party apps. For more information, visit MOOYAH.com follow MOOYAH on TikTok, Instagram, Twitter and Facebook.
About Johnson & Sekin
Johnson & Sekin is a purpose-driven branding and advertising agency focused on helping brands articulate and amplify their purpose, both internally and externally. Led by distinguished creatives, Kent Johnson and Chris Sekin, the agency channels a passion for people, purpose, and unexpected ideas to fulfill its mission of growing good. Founded in 2008, Johnson & Sekin has become a trusted name in the advertising industry, earning countless awards for their work driving impact across a variety of industries including consumer packaged goods, restaurants, automotive, arts & entertainment, higher education, and nonprofits. Their branding experience includes everything from Chili’s restaurants, Baylor University and Caliber Collision to The American Heart Association, Genesis Women’s Shelter and The John Ritter Foundation. For more information on Johnson & Sekin, visit johnsonandsekin.com.
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